Small business is the place to be right now, I’m convinced. Even though the economy is bad, small businesses have an incredible tool in social media, namely blogs and podcasts. In “The New Influencers” Paul Gillian makes a compelling argument in, chapter 6, for why “Small is Beautiful”.
Though the idea of “bigger is better” is still a popular concept, everything around us is becoming smaller and more efficient. Phones can now fit in your pocket, blogging it’s self has become micro in the form of Twitter, and to top it all of ,the smart car exists. While life continues to get physically smaller, the opportunities to make new connections continue to get bigger.
Small business can now grow quickly at a relatively small cost basically for free by using tools like Podcasts, Facebook, blogs and Twitter.
EnglishCut.com is a blog started by Thomas Mahon, a tailor from London. Mahon started the blog in an effort to make people understand the importance of a well-tailored suit. He started posting when he would be in different towns to sell suits and his business tripled in six months. All Mahon did was have a good idea, stayed faithful to it and now his business is booming. Even a 30 min documentary about his business has been because of his success.
A Painting a Day by Duane Keiser is almost self explanatory. Keiser paints a painting a day and posts them to his blog, making the art available for people to purchase them. He started selling his work for $100 a piece, but eventually started taking bids on e-bay to sell the paintings. He began to receive $400 to $800 dollars for his work, and never gave a cent to an art gallery where he would have paid a commission of 50% to sell his art.
I have said it before, other people have too and we will all say it again, SOCIAL MEDIA IS HERE TO STAY! These are two wonderful reasons why it will never go away.
Cheers,
JoJo
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