I'm Following You

For class we were required to follow two organizations on twitter and report on how effectively they use twitter. I followed  Women's Wear Daily , a fashion magazine, and Broadway Cares/Equity Fights Aids.  
Both used it in different ways. Women's Wear Daily Updated extremely often, probably once every hour. They always tweeted things fashion related  but mostly included links to articles on the magazines cite. I thought they updated too often for my liking, it cluttered up my twitter feed and I wasn't interested in a third of the tweets. Regardless I did look at their cit numerous times so I think they way they used twitter was effective because  people who don't have something like twitterriffic will still see tweets from them when they randomly check twitter. 
Broadway cares is a very wonderful organization but they still have some work to do with twitter. It all boils down to the fact that they don't update often enough or they clump all of their tweets within a couple hours of time . Though when they do update it is meaningful and not updating for the sake of updating. Unfortunately their tweets get lost in the shuffle.  Most recently they have been tweeting about the Bernadette Peters charity concert. One thing that they do that i think is WONDERFUL is that anytime someone twitters about them, they respond and say thank you for there support. A couple weeks ago I tweeted something about ONU raising money for the organization and they responded within 20 min of me tweeting it and it seemed like they actually had listened to my pod-cast about them. That made me feel really good about supporting them because they were thankful for my support and my efforts will not go un-noticed. 


Twitter is so cool... and it's an amazing way to get your organization noticed if you do it right.



Cheers, 


JoJo

Make a List and Check it Twice

"Cool something new from twitter, Lists!! This should be cool... um what is this... I don't have time for this and I don't understand how this is useful." This was my though process when twitter lists came out. So I decided I need to figure out what this list thing is and why on earth I, or anyone else should  use the lists. I turned to Mashable.com because they cover social media so well.
Why use lists?
It's basically a way to organize all of the people you are following. For instance say you want a laugh, you can make a list for all the funny Tweeps you follow and then you can look at all the funny Tweeps at once when you want to.

Another function is to recommend Tweeps for people to follow and vice versa. This opens up the twitter-sphere and will hopefully help people find better people to follow.

When you follow a list you are not following everyone on the list, this keeps your twitter feed less cluttered .

So how do you make a list?

1. Log on to twitter.
2. Click the "New List" link below the search bar.
3. Name list, make it private or public, click create list.
4. start adding people to your list.

Happy list making everyone, check out the Mashable article about lists,

Cheers,

JoJo

Here Social Media Comes to Save the Day!

Small business is the place to be right now, I’m convinced. Even though the economy is bad,  small businesses have an incredible tool in social media, namely blogs and podcasts.  In  “The New Influencers” Paul Gillian makes a compelling argument in, chapter 6, for why “Small is Beautiful”.

Though the idea of “bigger is better” is still a popular concept, everything around us is becoming smaller and more efficient. Phones can now fit in your pocket, blogging it’s self has become micro in the form of Twitter, and to top it all of ,the smart car exists.  While life continues to get physically smaller, the opportunities to make new connections continue to get bigger.

Small business can now grow quickly at a relatively small cost basically for free by using tools like Podcasts,  Facebook, blogs and Twitter.

Two of my favorite examples from this chapter are EnglishCut.com and A Painting a Day .

EnglishCut.com is a blog started by Thomas Mahon, a tailor from London.  Mahon started the blog in an effort to make people understand the importance of a well-tailored suit. He started posting when he would be in different towns to sell suits and his business tripled in six months.  All Mahon did was have a good idea, stayed faithful to it and now his business is booming. Even a 30 min documentary about his business has been because of his success.

A Painting a Day  by Duane Keiser is almost self explanatory. Keiser paints a painting a day and posts them to his blog, making the art available for people to purchase them. He started selling his work for $100 a piece, but eventually started taking bids on e-bay to sell the paintings.  He began to receive $400 to $800 dollars for his work, and never gave a cent to an art gallery where he would have paid  a commission of 50%  to sell his art.

I have said it before, other people have too and we will all say it again, SOCIAL MEDIA IS HERE TO STAY! These are two wonderful reasons why it will never go away.

Cheers,

JoJo

Twitter Me Trendy

I know people think Twitter is overrated, but Twitter and I are in love. Honestly I could live with out it, but I get such tasty little bits of information that make me happy inside and out that I choose not to.


For instance I am following Cyanatrendland, a twitter account linked with one of the best fashion/trend blogs I have ever experienced, Trend Land. I always check out what they are tweeting because most of the time I love what I see. Today my fashion heart skipped a beat when I saw these dresses. They are exactly the kind of thing I wish I could wear on a day to day basis. They are so beautifully and creatively constructed. They come out of an editorial called "Acid Reign" by Patrick Demarchelier.







This orange organza dress is by Christopher Kane, Painted crystal necklace, Tom Binns, shoes, John Galliano. This ensemble is so perfect for an editorial and it's still something that I would love to wear because A: orange looks awesome on me and B: it is so darn cute!! The flowyness of the dress paired with the circular details are an absolute dream!















This next dress is so fierce it's out of control. The color combination is spot on. The crystal/white detail gives it a classy rock star edge and the way it is gathered is absolutely incredible. Normally I'm not a big fan of the one random shoulder strap but I think it works half way for this dress.
Dress by Balmain, patent leather and crystal sandals by Christian Louboutin for Giles Silver and diamond bangles by all Hot Diamonds.


Go follow Cyanatrendland on twitter, check out Patrick Demarchelier's beautiful photography, and go grab a British VOGUE if you can, if not check out VOGUE.com UK.










Cheers,


JoJo